THE PURPOSEFUL PROJECT (2021)

The following images show the brand identity I designed for my client The Purposeful Project. The company were wanting a complete re-design of their current branding, creating a one strong brand that will represent all the different services they provide. The client wanted certain attributes for the branding, mainly for it to have a clear sense of family.

The chosen outcome by the client centered around using a block shape for the base of the text, creating a fun, playful logo that was also bold and dynamic. The use of the blocks created a sense of connection and building that the client wanted to demonstrate, while the subtle arrow in the middle reflects the purpose. The logo evolved into a pratical sub-brand system, simply using colour, that the company can use to represent the many aspects they offer.