UNDERDAWG (2021)

Underdawg is a new club created to be a community village trip, where people can explore new things within a trusted group. The client was looking for a simple and clean logo design, which incorporated a dog within the design if it would work. They needed a design that was energetic, sleek, fun but stylish and clean. I explored a few different design options, and the client settled on a design that transformed the letter 'W' into a dog face, that can then be used as a strong icon by itself for the company.  

The logos to the right are a few of the other design options I explored of adding the dog somewhere within the text. I mainly experimented with turning the letters themselves into a dog feature, as I felt it was the most natural way to incorporate the imagery to the text to create a more fluid logo design.